COUNTRY-OF-ORIGIN LABELING OF BEEF PRODUCTS: U.S. CONSUMERS' PERCEPTIONS

Wendy Umberger, Dillon M. Feuz, Chris R. Calkins and Bethany M. Sitz

Journal of Food Distribution Research, 2003, vol. 34, issue 3, 14

Abstract: In 2002, Chicago and Denver consumers were surveyed and participated in an experimental auction to elicit willingness to pay for country-of-origin labeling (COOL) of beef. Survey results indicate the majority of consumers (73%) were willing to pay an 11% and 24% premium for COOL of steak and hamburger, respectively. In the auction, consumers were willing to pay a 19% premium for steak labeled "U.S.A. Guaranteed: Born and Raised in the U.S." Food-safety concerns, preferences for labeling source and origin information, a strong desire to support U.S. producers, and beliefs that U.S. beef was of higher quality were reasons consumers preferred COOL.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (46)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27050

DOI: 10.22004/ag.econ.27050

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