CONSUMER PREFERENCES AND WILLINGNESS TO PAY FOR FOOD LABELING: A DISCUSSION OF EMPIRICAL STUDIES

Jill McCluskey and Maria Loureiro

Journal of Food Distribution Research, 2003, vol. 34, issue 3, 8

Abstract: We discuss empirical research on consumer preferences and willingness to pay for several types of food quality or attribute labeling. The selected categories we include are eco-labels, GM food labels, U.S. state agricultural-product labels and European Protected Geographical Indication labels, BSE-tested-beef labels, and "Fair Trade" labels. We discuss generalizations that can be drawn from the studies as a group. Most importantly, we find that consumers must perceive high quality in order for the food product to command a premium. Furthermore, the perception of quality may sometimes differ across consumers.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (56)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27051

DOI: 10.22004/ag.econ.27051

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