AN ANALYSIS OF SUPERMARKET ADVERTISING PATTERNS

Michael Reed and Lynn W. Robbins

Journal of Food Distribution Research, 1981, vol. 12, issue 3, 14

Abstract: The authors evaluated the importance of advertising in the overall competitive framework of the food retail industry.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1981
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27061

DOI: 10.22004/ag.econ.27061

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