SEGMENTING NICHE GOAT-MEAT MARKETS

Mack C. Nelson, Jackie Whitehead, Seyedmedhi Mobini, Brown, Nathaniel B., and Marc Thomas

Journal of Food Distribution Research, 2004, vol. 35, issue 01, 8

Abstract: This research report provides an examination of the ratings of an important sensory attribute of chevon (goat meat) with that of beef and pork. Results from an analysis of variance of comparative ratings of the flavor of chevon and that of beef and pork suggest that selected demographic characteristics of U.S. consumers influenced the ratings of chevon's flavor with that of beef and pork. The findings indicate that Hispanics, blacks, and females should not be treated as homogenous niche markets. The results suggest that there are distinct subdivision preferences within and between these consumer partitions.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27118

DOI: 10.22004/ag.econ.27118

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