SMALL PRODUCE GROWERS' MARKETING BEHAVIORS: A CASE STUDY OF TENNESSEE

David B. Eastwood, John R. Brooker, Charles R. Hall and Alice J. Rhea

Journal of Food Distribution Research, 2004, vol. 35, issue 01, 8

Abstract: Produce growers in Tennessee were surveyed during the first six months of 2002. Information about their operations, production decisions, and their marketing activities were obtained. Results of the survey permit an overview of small growers= choices about what to plant, post-harvest handling, current marketing activity, and anticipated changes in the industry.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27138

DOI: 10.22004/ag.econ.27138

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