PERFORMANCE: FROM THE CONSUMER VIEWPOINT

Edgar P. Watkins

Journal of Food Distribution Research, 1972, vol. 03, issue 01, 4

Abstract: The author develops concept of customer image Profile and presents an example of its use.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 1972
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27156

DOI: 10.22004/ag.econ.27156

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