CONSUMER BEHAVIOR TRENDS IN THE 1970'S

Robert S. Welsh

Journal of Food Distribution Research, 1972, vol. 03, issue 01, 4

Abstract: Develops a "consumer behavior model" and discusses environmental and other influences on consumer buying habits. He concludes that a successful marketing strategy is one of market segmentation.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 1972
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27177

DOI: 10.22004/ag.econ.27177

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