CONSUMER AND FOOD INDUSTRY ACCEPTANCE OF A NEW GREEN BEAN

John R. Brooker and David B. Eastwood

Journal of Food Distribution Research, 1992, vol. 23, issue 01, 10

Abstract: The perceptions of food shoppers, produce managers in supermarkets, and wholesale produce buyers were examined with respect to acceptance of a fresh green bean that is slightly darker in color than the current leading cultivar. In-store interviews with shoppers revealed that retail shoppers are not biased for or against the darker color bean. The produce department managers and wholesale buyers indicated a willingness to handle the darker bean if shown evidence that consumers would purchase them. Analysis of variance was used to search for an acceptability or preference pattern associated with various socioeconomic factors.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 1992
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27190

DOI: 10.22004/ag.econ.27190

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