PREDICTING CONSUMER PERCEPTIONS OF STORE IMAGE

Michael Reed and Lynn W. Robbins

Journal of Food Distribution Research, 1983, vol. 14, issue 2, 4

Abstract: Survey of consumers regarding their perception of characteristics which will affect a stores image.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 1983
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27207

DOI: 10.22004/ag.econ.27207

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