TESTING FOR STORE-LEVEL DIFFERENCES IN FACTORS AFFECTING ITEM MOVEMENT OF PREGO AND RAGU SPAGHETTI SAUCES USING POINT-OF-SALE DATA

Seong-Cheon Seo and Oral Capps

Journal of Food Distribution Research, 1997, vol. 28, issue 3, 12

Abstract: Using IRI Infoscan store-level data or Prego and Ragu brands of spaghetti sauces, estimates were obtained for own-price, cross-price, and advertising elasticities for Houston, TX and Dallas/Ft. Worth, TX markets via the use of SUR (Seemingly Unrelated Regression) technique. As well, impacts of featuring, display, and free-standing inserts on movement of spaghetti sauces at the store level were obtained. Dynamics in item movement also were captured. Within a particular market for a given brand, coefficients of factors affecting movement of spaghetti sauce were different across stores.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 1997
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27215

DOI: 10.22004/ag.econ.27215

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