SOME CONSIDERATIONS IN THE MARKETING OF GENERIC GROCERY PRODUCTS

Jon M. Hawes and Nancy E. Uhring

Journal of Food Distribution Research, 1982, vol. 13, issue 3, 7

Abstract: This paper provides an overview of the introduction and subsequent marketing of generic grocery products in the U.S. The authors also identify some of the reasons for the sales success of generics.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1982
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27326

DOI: 10.22004/ag.econ.27326

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