MATCHING STORE TYPES TO MARKET NEEDS TO BETTER SERVE THE CONSUMER

Stephen C. Goff

Journal of Food Distribution Research, 1976, vol. 07, issue 01, 10

Abstract: Failure to recognize the role of the consumer has led to a number of market disasters. Stresses that a store image preselects its customers.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 1976
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27380

DOI: 10.22004/ag.econ.27380

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