FACTORS RELATED TO CONSUMER LOYALTY FOR PRIVATE FOOD BRANDS

Joseph D. Brown

Journal of Food Distribution Research, 1972, vol. 03, issue 2, 7

Abstract: Examines customer loyalty for private label food brands in the Muncie, Indiana area and isolates factors pertaining to that loyalty.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 1972
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27395

DOI: 10.22004/ag.econ.27395

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