Factors Influencing Potential Demand for Goat Meat in Georgia

Mohammed Ibrahim, Nalini Pattanaik, Benjamin Onyango and Xuanli Liu

Journal of Food Distribution Research, 2017, vol. 48, issue 01

Abstract: Growth in U.S. ethnic populations and a desire for healthy diets are driving demand for goat meat. Inventory of meat goats in Georgia has increased in recent years. A consumer survey was conducted in Georgia to determine potential driving factors determining the future outlook of goat meat demand in Georgia. About 56% of participants who had never tasted goat meat before expressed willingness to try it if grocery stores in their area gave out goat meat samples. A binary logit model was used to examine the demographic factors that impact consumers’ willingness. Result shows that consumers’ education, gender, and household size significantly affect willingness to consume goat meat.

Keywords: Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:274574

DOI: 10.22004/ag.econ.274574

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