ADVERTISING, PRODUCT DIFFERENTIATION, AND THE DEMAND PULL HYPOTHESIS IN THE FOOD MANUFACTURING AND RETAIL INDUSTRIES

Loys L. Mather, Joe T. Davis and M.A. Reese

Journal of Food Distribution Research, 1981, vol. 12, issue 01, 10

Keywords: Marketing (search for similar items in EconPapers)
Date: 1981
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27466

DOI: 10.22004/ag.econ.27466

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