A CASE STUDY OF PROMOTING FRESH BEEF THROUGH IN-STORE DEMONSTRATIONS

David B. Eastwood, Morgan D. Gray and John R. Brooker

Journal of Food Distribution Research, 1992, vol. 23, issue 2, 10

Abstract: In-store demonstrations are becoming a popular way of promoting foods at the retail level. However, little information is available to guide store managers and marketers in the design and implementation of these promotions. A test demonstration for shoulder and top blade steaks is used to estimate the effects of discretionary components of this promotional strategy. Marketing implications are drawn.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1992
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27543

DOI: 10.22004/ag.econ.27543

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