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STORE POSITIONING AS A COMPETITIVE STRATEGY IN FOOD RETAILING

Frederick W. Langrehr and Richard K. Robinson

Journal of Food Distribution Research, 1981, vol. 12, issue 2, 11

Abstract: Supermarket executives are facing aggressive price competition from limited selection food outlets. The authors conducted a study to determine competitive responses to these reduced price outlets.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 1981
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27549

DOI: 10.22004/ag.econ.27549

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