MARKETING COLORADO POTATOES AS A VALUE-ADDED PRODUCT: A CASE STUDY

Susan E. Hine, Maria Loureiro and Susan E. Meyer

Journal of Food Distribution Research, 2001, vol. 32, issue 3, 9

Abstract: Potato producers in Colorado (and nationwide) have been facing a continued downward trend in potato commodity prices. In an attempt to increase demand for potatoes, these growers had Colorado State University (CSU) researchers perform a market study regarding the viability of marketing a value-added potato. A survey was performed which asked consumers to identify important potato characteristics, their willingness to pay for these characteristics, and what might prompt them to purchase more fresh or processed potatoes in the future. This paper discusses the results and recommendations that CSU made to the Colorado potato producers.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2001
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://ageconsearch.umn.edu/record/27576/files/32030045.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27576

DOI: 10.22004/ag.econ.27576

Access Statistics for this article

More articles in Journal of Food Distribution Research from Food Distribution Research Society Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().