CONSUMER ACCEPTANCE AND PREFERENCE FOR DIRECT MARKETING IN THE NORTHEAST

Alan S. Kezis, Ulrich C. Toensmeyer, F. Richard King, Robert L. Jack and Howard W. Kerr

Journal of Food Distribution Research, 1984, vol. 15, issue 3, 9

Keywords: Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Date: 1984
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27584

DOI: 10.22004/ag.econ.27584

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