IMPACT OF QUALITY ON MARKETING MARGINS: A CASE STUDY FOR WASHINGTON APPLES

A. Desmond O'Rourke and M. Tawhid Alsaffy

Journal of Food Distribution Research, 1984, vol. 15, issue 3, 8

Abstract: Retail prices and F.O.B. shipping point prices are responsive to differences in product quality. Although marketing margin variations at times ran counter to variations in F.O.B. shipping point prices. A more careful analysis of pricing and marketing strategies by retailers would aid profitability and help consumers.

Keywords: Demand; and; Price; Analysis (search for similar items in EconPapers)
Date: 1984
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27589

DOI: 10.22004/ag.econ.27589

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