OPPORTUNITIES FOR MARKETING FRESH PRODUCE TO THE INSTITUTIONAL SECTOR OF THE FOOD SERVICE INDUSTRY

Robert C. McHugh and James Epperson

Journal of Food Distribution Research, 1984, vol. 15, issue 3, 9

Abstract: The authors investigated the possible barriers to marketing fresh fruits and vegetables to the institutional sector of the food service industry.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Date: 1984
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27590

DOI: 10.22004/ag.econ.27590

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