SUPERMARKET PATRONAGE: AN ANALYSIS OF CUSTOMER COUNTS AMONG OUTLETS WITHIN A GEOGRAPHIC AREA

David B. Eastwood, Morgan D. Gray and John R. Brooker

Journal of Food Distribution Research, 1994, vol. 25, issue 2, 9

Abstract: As new supermarket management tools are introduced, the need for an improved understanding of store patronage is growing. Weekly customer counts for five supermarkets located in a Southeastern metropolitan area covering 261 weeks are analyzed. Descriptive statistics indicate that food shopper patterns vary by outlet. Regression equations are estimated for each location. Results point to store specific relationships. They indicate that evaluation of television and radio ads and double couponing can be quite involved.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 1994
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27603

DOI: 10.22004/ag.econ.27603

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