CONSUMER ATTITUDES TOWARD ORGANICALLY GROWN LETTUCE

Marianne McGarry Wolf, Bradey Johnson, Kerry Cochran and Lynn L. Hamilton

Journal of Food Distribution Research, 2002, vol. 33, issue 01, 6

Abstract: This research shows that approximately 29 percent of lettuce purchases in California expect to purchase an organically grown lettuce product in the future. Organic lettuce purchasers are more likely to be female, have a higher household income and a higher level of education. Consumers are concerned with the freshness, quality, price, and environmental impact of the lettuce they purchase.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27628

DOI: 10.22004/ag.econ.27628

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