ON THE CONDUCT OF IN-STORE FIELD EXPERIMENTS

Ronald C. Curhan

Journal of Food Distribution Research, 1975, vol. 06, issue 3, 7

Abstract: Provides specific information which needs to be considered by those responsible for the approval, design, conduct and analysis of in-store experiments.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 1975
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27655

DOI: 10.22004/ag.econ.27655

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