U.S. Grass-Fed Beef: Marketing Health Benefits

Jill McCluskey, Thomas Wahl, Quan Li and Philip Wandschneider ()

Journal of Food Distribution Research, 2005, vol. 36, issue 3, 8

Abstract: Grass-fed beef is a product with health benefits that may appeal to health-conscious consumers. This article analyzes the results of a choice experiment to explore the importance of health benefits in the marketing of grass fed beef. Both price and fat and calories have a negative effect on the choice of the product, and higher levels of omega-3 fatty acids have a positive effect. Price is the most important attribute to respondents (39.5%), a low level of fat and calories is the second most important attribute (36.9%), and the level of omega-3 fatty acids is the least important of these factors (23.6%).

Keywords: Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (19)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27758

DOI: 10.22004/ag.econ.27758

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