Strategic Alliances in the U.S. Beef Supply Chain

Brandi R. Mulrony and Fabio Ribas Chaddad

Journal of Food Distribution Research, 2005, vol. 36, issue 3, 15

Abstract: This study analyzes vertical-coordination practices in the U.S. beef supply chain focusing on strategic alliances. We present results from a survey of beef alliances describing their organizational structure, the nature of participants' involvement, contractual requirements, information-sharing practices, services offered to alliance participants, and marketing strategies. Survey results provide a detailed description of 13 beef alliances and are intended to inform potential participants about vertical-coordination alternatives. In addition, the study provides relevant information for future economic research on the formation, organization, and functioning of beef alliances.

Keywords: Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27765

DOI: 10.22004/ag.econ.27765

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