INFLUENCE OF PRODUCT ATTRIBUTES AND HOUSEHOLD CHARACTERISTICS ON CONSUMERS' ATTITUDE TOWARD AND PURHCASE PATTERN OF IN-SHELL PEANUTS

Arbindra Rimal and Stanley M. Fletcher

Journal of Food Distribution Research, 2000, vol. 31, issue 3, 9

Abstract: A nationwide household survey was used to examine U.S. consumers' attitude and purchase behavior toward in-shell peanuts. Fishbein's multiattribute model was the basis for evaluating the effects of perceived product attributes on attitudes toward in-shell peanuts. Consumer purchase behavior was analyzed using a count data model. The results suggest that attitudes toward in-shell peanuts were influenced by attributes such as fat, taste, and healthiness, and that taste was the only attribute influencing consumers' purchase decisions. Consumers who perceived that in-shell peanuts contained undesirable nutritional ingredients, such as fat and cholesterol, developed unfavorable attitudes toward in-shell peanuts. These perceptions translated into reduced purchase frequency for in-shell peanuts.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27815

DOI: 10.22004/ag.econ.27815

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