Economics at your fingertips  

Factors Affecting the Propensity to Purchase Specialty Eggs in the United States

Maggie Branch and Senarath Dharmasena

Journal of Food Distribution Research, 2019, vol. 50, issue 1

Abstract: The popularity of specialty eggs has grown in the United States as eggs provide healthy fats and proteins in the American diet. To benefit from this new trend, producers must strategize their marketing efforts. Using 2015 Nielsen Homescan data and probit analysis, we developed a profile for consumers of specialty eggs that producers and marketers can use to determine the best allocation of resources. Results found that the average consumers of specialty eggs are young households with high income, high education, with no children who live in the Pacific region of the United States.

Keywords: Demand and Price Analysis; Livestock Production/Industries (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link) (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.22004/ag.econ.292191

Access Statistics for this article

More articles in Journal of Food Distribution Research from Food Distribution Research Society Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().

Page updated 2021-01-16
Handle: RePEc:ags:jlofdr:292191