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Nevada Value-Added Marketing Research and Education Program

Holly Gatzke

Journal of Food Distribution Research, 2019, vol. 50, issue 1

Abstract: Value-added products are an important direct marketing strategy to help Nevada small farms increase profitability. The project (i) educated food entrepreneurs and producers on the legal production and sales of food products in Nevada, markets, and food business; (ii) resulted in 31 new products sold by participants, with future targets of 102 new products and $304,800 in sales; (iii) increased income by over 3% among specialty-crop producers; and (iv) found fewer local food products in the natural grocery store market from 2015 to 2017. Value-adding of specialty crops in Nevada is now more accessible.

Keywords: Agricultural and Food Policy; Marketing; Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Date: 2019
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DOI: 10.22004/ag.econ.292193

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