Local Food Marketing As a Growth Opportunity for Small Producers in Tennessee

Blessing C. Ajumobi, Enefiok Ekanem and Mary Mafuyai

Journal of Food Distribution Research, vol. 52, issue 01

Abstract: Various food programs present opportunities for marketing local food in Tennessee. Health-conscious consumers prefer the health benefits of local food over processed foods. To satisfy consumer demand, local restaurants are utilizing the services of local food vendors. Conventional grocery stores are broadening their food aisles to accommodate locally produced foods. Using data collected from an online survey of 250 producers, this research update reports on opportunities for marketing local foods in Tennessee.

Keywords: Marketing (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:313443

DOI: 10.22004/ag.econ.313443

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