A Survey of Shopping Changes under COVID-19

Kristen S. Park, Adam Brumberg and Koichi Yonezawa

Journal of Food Distribution Research, vol. 52, issue 01

Abstract: Before COVID-19, less than 7% of annual American grocery sales took place online. We hypothesize that during the COVID-19 pandemic, shoppers have decreased in-person shopping and increased online shopping. We conducted a survey of 780 grocery shoppers in five Northeastern states in May 2020. The percent of groceries purchased online increased from 8.4% pre-COVID-19 to 21.1% during COVID-19, whereas the percent of purchases from physical stores declined from 85.3% to 72.4%. Increases in online purchases resulted from 1) an increase in the number of online users, and 2) an increase in the amount purchased online by pre-COVID-19 online users.

Keywords: Consumer/Household Economics; Health Economics and Policy (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:313453

DOI: 10.22004/ag.econ.313453

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