A Profile of Tennessee Farmstead Milk Consumers

Caitlin Zaringa, Kimberly Jensen, Alicia Rihn, Mark Morgan and Elizabeth Eckelkamp

Journal of Food Distribution Research, 2023, vol. 54, issue 03

Abstract: An online survey of 817 Tennessee consumers identified those more likely to be familiar with and purchase bottled milk produced and processed at the same farm (i.e., farmstead milk [FSM]). Three logistic regression models were analyzed for variables, including heard of, previously purchased, and future interest in purchasing FSM. Few variables impacted each model, with only respondents’ age and local food purchase frequency impacting all models. Findings suggested that some consumer demographics may impact knowledge and purchase likelihood of FSM, but they changed based on region. Producers may benefit from specialized marketing strategies targeting younger, married individuals with children who are local-oriented consumers.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/342881/files/A ... Milk%20Consumers.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:342881

DOI: 10.22004/ag.econ.342881

Access Statistics for this article

More articles in Journal of Food Distribution Research from Food Distribution Research Society Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().