Consumer Perceptions of Craft Breweries in the American South

Jairus Rossi, Michael Vassalos, Claudia Schmidt, R. David Lamied and Anne Wade

Journal of Food Distribution Research, 2023, vol. 54, issue 03

Abstract: Regulatory changes related to alcohol consumption in the southern United States led to an increase in the number of craft breweries, whose success depends on consumers’ perception of their performance. This research offers insights into which factors impact individuals’ awareness and perception of the performance of local breweries. Using data obtained from surveys across 13 communities in the southern United States and probit and ordered probit models, we found that residents of rural communities are less aware and rank performance lower compared to urban residents. Among demographic characteristics, years of residency and gender had a statistically significant impact.

Keywords: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:342882

DOI: 10.22004/ag.econ.342882

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