Adoption of E-Marketing by Direct-Market Farms in the Northeastern United States

Alexander G. Baer and Cheryl Brown

Journal of Food Distribution Research, 2007, vol. 38, issue 2, 11

Abstract: Many farms have begun operating websites in order to promote their businesses. This study uses data from a 2005 survey of farms in the northeastern United States to identify characteristics of farmers, farms, and farm businesses associated with website adoption. Following a technology-adoption framework, a probit model of website use is estimated to identify significant relationships. Sales location, product type, number of advertising methods used, high-speed Internet connection, land tenure arrangement, and gross farm sales is found to be significantly related to website adoption.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:43492

DOI: 10.22004/ag.econ.43492

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