Expanding Farm-Fresh Direct-Marketing Opportunities in the 21st Century

Carl L. German, Ulrich C. Toensmeyer, Turner Hopkins, Richard VanVranken and Linda Smith

Journal of Food Distribution Research, 2008, vol. 39, issue 01, 1

Abstract: Direct-marketing and agri-tourism businesses have recently begun to promote their businesses using stand-alone websites allowing them to tap into a larger customer base. This has created a need for direct farm markets to identify the products and services consumers are demanding from online sources. This project proposes to conduct an online survey of consumer preferences in buying direct from the farmer vs. the types of products consumers are seeking on the Internet. Our hypothesis is that the use of stand-alone web sites limit the number of consumers that farm marketers are reaching due to the time and expense involved in keeping them updated. This online survey will collect information useful in describing how farm marketers can use the Internet to increase their customer base and individual profits.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:55627

DOI: 10.22004/ag.econ.55627

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