The Decision to Direct Market: An Analysis of Small Fruit and Specialty-Product Markets in Virginia

Joseph Monson, Denise Y. Mainville and Nicolai Kuminoff

Journal of Food Distribution Research, 2008, vol. 39, issue 2, 11

Abstract: Farmers are increasingly interested in high-value alternatives to commodity production. Direct marketing is a potentially attractive marketing alternative, having been shown to offer increased net incomes to farmers. Nevertheless, there is a dearth of literature on the determinants of the decision to direct market. This paper uses an ordered logit regression to analyze how farm size, the importance of high-value crops, organic production, experience, and demographic factors affect a producer’s reliance on direct markets. The results show that farm size, high-value crop production, non-certified organic production methods, and household size are determinants of the share of total farm output sold through direct marketing outlets.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (19)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:55971

DOI: 10.22004/ag.econ.55971

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