Consumer Preferences for Pasture-Raised Animal Products: Results from Michigan

David S. Conner, Victoria Campbell-Arvai and Michael W. Hamm

Journal of Food Distribution Research, 2008, vol. 39, issue 2, 14

Abstract: The pasture-based model of agriculture potentially offers opportunities for small- and medium-scale livestock producers in local, regional, and national markets. Our data indicate that many consumers value the attributes associated with locally produced pasture-raised products. We used ordered probit and binary probit analyses of these data to identify the demographic segments that showed the greatest interest in these attributes. This interest suggests a broad education and marketing effort to articulate salient attributes and to differentiate and increase the availability of these products in the marketplace.

Keywords: Demand and Price Analysis; Livestock Production/Industries (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:55972

DOI: 10.22004/ag.econ.55972

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