Mandarin Market Segments Based on Consumer Sensory Evaluations

Benjamin Campbell, Robert G. Nelson, Robert C. Ebel, William A. Dozier, Julie H. Campbell and Floyd M. Woods

Journal of Food Distribution Research, 2008, vol. 39, issue 3, 13

Abstract: Ninety-five consumers in seven grocery stores tasted unidentified peeled sections of three mandarins (a tangerine, a satsuma, and a clementine), and provided demographic and purchase information. Forty-four percent of the respondents preferred tangerines, 34 percent satsumas, and 22 percent clementines. The probability of preferring each of type of mandarin was estimated from internal quality analysis of paired samples, as well as from demographic and purchase responses. Model simulations were used to recommend harvest standards for satsumas based on Brix-to-acid ratios.

Keywords: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:55983

DOI: 10.22004/ag.econ.55983

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