What Matters in Consumer Berry Preferences: Price? Source? Quality?

Stanley C. Ernst, Marvin Batte, Kim Darby and C. Thomas Worley

Journal of Food Distribution Research, 2006, vol. 37, issue 01, 4

Abstract: This paper reports on initial data collection for the consumer-preference objective in the three-year research project, "An Extended-Season Barry Production and Marketing System to Enhance Viability of Small Appalachian Farms and Rural Communities." This USDA NRI-funded project studies impacts on small farms and rural communities of widespread adoption of a unique full-season system of berry production with sales to high-value markets. Small-acreage farms in Southern Ohio and similar Appalachian regions are looking for alternatives that may approach the per-acre returns of traditional tobacco production. Small fruit crops have similar production requirements (labor and management intensive, small acreage) and can provide a significant income that more closely approaches tobacco than do many other alternatives. The overall project combines research on the required production system, on marketing strategies for high-value berries and berry products produced in this region, and on the impact such production and processing may have on case-study communities. This report relates to work to understand attributes consumers value in the market that may inform producers on marketing strategies.

Keywords: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2006
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://ageconsearch.umn.edu/record/8548/files/37010068.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:8548

DOI: 10.22004/ag.econ.8548

Access Statistics for this article

More articles in Journal of Food Distribution Research from Food Distribution Research Society Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().