Hispanic Consumer's Preferences for Genetically Modified Ethnic Produce: An Econometric Analysis

Ramu Govindasamy and Venkata S. Puduri

Journal of Food Distribution Research, 2009, vol. 40, issue 3, 13

Abstract: This study predicts Hispanic consumer’s willingness to buy genetically modified (GM) ethnic produce. Specifically, this paper analyzes the effects of Hispanic consumers’ socio-economic characteristics and their expressed value judgments on their willingness to buy genetically modified ethnic produce using an ordered probit model. An ordered probit model framework is used and the dependent variable is defined with three possible answers which include willing, indifferent, and less willing to buy genetically modified ethnic produce. The results from the analysis can be used by GM produce growers and marketers to target consumers.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2009
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://ageconsearch.umn.edu/record/99754/files/Hispanic%20pg%2039-51.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:99754

DOI: 10.22004/ag.econ.99754

Access Statistics for this article

More articles in Journal of Food Distribution Research from Food Distribution Research Society Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().