Consumers' Willingness to Pay for Eco-Certified Wood Products

Kimberly L. Jensen, Paul Jakus, Burton English and Robert Menard

Journal of Agricultural and Applied Economics, 2004, vol. 36, issue 3, 10

Abstract: We use Kristrom’s simple spike model to assess the factors influencing consumers’ willingness to pay a premium for a variety of certified wood products. A survey of over 1,600 Pennsylvania and Tennessee residents found that approximately 35% were willing to pay some positive “premium” for environmentally certified wood products. For three types of weed products (a $28.80 shelf, a $199 chair, and a $799 table), we find the estimated market premiums to be $3.74, $15.94, and $45.07, respectively.

Date: 2004
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Journal Article: Consumers' Willingness to Pay for Eco-Certified Wood Products (2004)
Working Paper: CONSUMERS' WILLINGNESS TO PAY FOR ECO-CERTIFIED WOOD PRODUCTS (2003)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:joaaec:43452

DOI: 10.22004/ag.econ.43452

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