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Consumers’ Willingness to Pay for Eco-Certified Wood Products

Kimberly Jensen and Paul Jakus ()

No 2003-03, Working Papers from Utah State University, Department of Economics

Abstract: We use Kriström’s simple spike model to assess the factors influencing consumers’ willingness to pay a premium for a variety of certified wood products. A survey of over 1600 Pennsylvania and Tennessee residents found that approximately 35% were willing to pay some positive “premium” for environmentally certified wood products. For three types of wood products (a $29 shelf, a $200 chair, and an $800 table) we find the estimated market premiums to be 12.9%, 8.5%, and 2.8%, respectively.

Keywords: eco-labeling; eco-certification; spike models; price premium (search for similar items in EconPapers)
JEL-codes: Q13 Q23 (search for similar items in EconPapers)
Pages: 23 pages
Date: 2003-05
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Downloads: (external link)
ftp://repec.bus.usu.edu/RePEc/usu/pdf/ERI2003-03.pdf First version, 2003 (application/pdf)

Related works:
Journal Article: Consumers' Willingness to Pay for Eco-Certified Wood Products (2004) Downloads
Journal Article: Consumers' Willingness to Pay for Eco-Certified Wood Products (2004) Downloads
Working Paper: Consumers’ Willingness to Pay for Eco-Certified Wood Products (2004) Downloads
Working Paper: CONSUMERS' WILLINGNESS TO PAY FOR ECO-CERTIFIED WOOD PRODUCTS (2003) Downloads
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