Innowacyjne rozwiązania w zakresie kształtowania usług gastronomicznych i związanej z nimi komunikacji rynkowej

Agnieszka Tul-Krzyszczuk, Karol Krajewski (), Beata Bilska and Monika Świątkowska

Journal of Agribusiness and Rural Development, 2015, vol. 37, issue 3

Abstract: A number of innovative development processes of gastronomy services and their market communication, using integrated impact on the perception of the services in focus by customers, have appeared recently in the area of gastronomy market. The essence of this solution is the process of creating a comprehensive image of the new directions offer catering. The aim of this study is to analyse the determinants of food service creation process using solutions such as: Food Design, molecular cuisine and fusion cuisine in terms of market communication, based on the analysis of the experience of the world, our own observations in Polish gastronomy and preliminary studies. The research method embraces descriptive method and structural analysis of the analysed phenomena and activities shaping services. Our study confi rmed that gastronomic services created by innovative concepts, represent themselves a synthetic, clear and materialized form of the communication market and when presented with the use of integrated marketing tools tend to attract consumers’ interest.

Keywords: Agribusiness; Agricultural and Food Policy; Agricultural Finance; Community/Rural/Urban Development; Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis; Environmental Economics and Policy; Farm Management; Financial Economics; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; Industrial Organization; Institutional and Behavioral Economics; International Development; International Relations/Trade; Labor and Human Capital; Land Economics/Use; Livestock Production/Industries; Marketing; Political Economy; Production Economics; Productivity Analysis; Public Economics; Research and Development/Tech Change/Emerging Technologies; Research Methods/ Statistical Methods; Resource/Energy Economics and Policy; Risk and Uncertainty; Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/253620/files/61_3_2015.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:pojard:253620

DOI: 10.22004/ag.econ.253620

Access Statistics for this article

More articles in Journal of Agribusiness and Rural Development from University of Life Sciences, Poznan, Poland
Bibliographic data for series maintained by AgEcon Search ().