Behavior aspects of generation y consumers on the food market

Anetta Barska and Magdalena Wojciech

Journal of Agribusiness and Rural Development, 2017, vol. 45, issue 3

Abstract: This study looks at Generation Y growing up a specific community who had an influence on values, by which they are directed now, and the expectations that they have towards reality around them. Generation Y consumers exert increasing pressure on the market environment and trigger evolution of many economic sectors, including food. The goal of this article is to identify how the behavior of Generation Y influences the food market. The authors used an analysis of the subject literature and results of questionaire surveys conducted among 364 respondents. The conducted questionnaire surveys indicate criteria for selecting the place of buying of food product, which are fresh, quality and price, or in the case of purchase place – range offered. Additionally, the survey looked at whether these attitudes were related to sex, professional activity, place of residence and assessment of the respodents level of income. Statistical analysis of relations between the pairs of variables was performed using Pearson’s chi-square test of independence. Additionally, the research showed, that Generation Y consumers tend to accept innovations on the food market.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/355892/files/B ... %20FOOD%20MARKET.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:pojard:355892

DOI: 10.22004/ag.econ.355892

Access Statistics for this article

More articles in Journal of Agribusiness and Rural Development from University of Life Sciences, Poznan, Poland
Bibliographic data for series maintained by AgEcon Search ().