A review of traditional Hungarian products’ reputation with a special focus on consumer behaviour

Anett Popovics

Studies in Agricultural Economics, 2007, vol. 105, 16

Abstract: The quality of traditional and regional products is essentially determined by geography, history and culture. Being protected by a distinctive quality label (based on the geographical origin, traditions and special features) may enhance traditional Hungarian and regional products’ competitiveness. Based on our survey’s questionnaire results (N = 425) (basic statistics, factor and cluster analysis) it can be proved that consumers are able to identify and appreciate Hungarian products. They also highly value traditional quality.

Keywords: Institutional and Behavioral Economics; Research Methods/Statistical Methods (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:ags:stagec:107652

DOI: 10.22004/ag.econ.107652

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