Examination of the consumers’ ethnocentrism and products’ origin in the case of Hungarian foodstuffs

Judit Hamori, Agnes Horvath and Jozsef Lehota

Studies in Agricultural Economics, 2010, vol. 112, 20

Abstract: ‘Consumer ethnocentrism’ is defined as consumers’ beliefs about the appropriateness or morality of purchasing domestic and foreign-made products. As a consequence of the influx of foodstuffs of dubious origin into Hungary and the increasing number of food scandals, demand for Hungarian foodstuffs of reliable origin has increased. Consumers, however, do not necessarily acquire information from the most reliable sources in the course of purchasing and most of them are not fully aware of what the trademarks featured on the various products mean. Our questionnaire survey sought answers to the questions of how respondents regard Hungarian products and what segments can be distinguished from the aspect of their attitudes concerning Hungarian products. We distinguished four consumer groups – with the aid of cluster analysis – in terms of the factors affecting their choices between Hungarian and imported products when buying foodstuffs, and in terms of their overall attitudes to Hungarian products which appears also in the knowledge of origin labelling.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Date: 2010
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/93121/files/Studies_112_3.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:stagec:93121

DOI: 10.22004/ag.econ.93121

Access Statistics for this article

More articles in Studies in Agricultural Economics from Research Institute for Agricultural Economics Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().