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Contributions of Green Supply Chain Management on Perceived Firm Performance: An Empirical Investigation of the FMCG Industry in Bangladesh

Hasina Imam, Md. Hafizur Rahman and Md. Hazrat Ali
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Hasina Imam: Senior Instructor, Supply Chain Management Department, Bangladesh Institute of Human Resource Management, Dhaka, Bangladesh.
Md. Hafizur Rahman: Department of Business Administration, School of Business, Bangladesh Army University of Engineering & Technology (BAUET), Qadirabad, Dayarampur, Natore, Bangladesh.
Md. Hazrat Ali: Lecturer, Department of Business Administration, School of Business & Economics, University of Global Village, Barishal, Bangladesh.

International Journal of Science and Business, 2022, vol. 11, issue 1, 67-82

Abstract: This study provides empirical evidence and guidelines for assessing the influence of green supply chain management (GSCM) techniques on organizational performance in the fast-moving consumer goods (FMCG) industry of Bangladesh. The study method is conducted to extract essential GSCM variables from field data, evaluate the factors that have a positive effect on organizational performance, and construct a model that connects both critical components and performance indicators. The data collection approach used in this study is survey method. A diagnostic research survey instrument has been developed and is being used to collect data from Bangladesh based FMCG firms that have installed or experienced GSCM. The authors not only constructed the model but also attempted to optimize it, ran a structural model analysis on it, and evaluated its predictive capacity for patterns and possible trends. The primary contribution of this work is the discovery, modeling, and validation of guiding elements that influence various manufacturing techniques and have a significant impact on organizational performance. The study provides valuable insights and recommendations on how industries should link essential GSCM elements and performance measurements to achieve perceived business success and improve overall organizational performance.

Keywords: Green Supply Chain Management; Perceived Firm Performance; FMCG Industry (search for similar items in EconPapers)
Date: 2022
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