Factors influencing the Effectiveness of online Content marketing in Bangladesh

Siyam-E-Nur and Md Awlad Hossain
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Siyam-E-Nur: MBA Graduate, department of marketing, Comilla university, Cumilla, Bangladesh.
Md Awlad Hossain: Assistant professor, department of marketing, Comilla university, Cumilla, Bangladesh.

International Journal of Science and Business, 2022, vol. 12, issue 1, 11-26

Abstract: The goal of this research was to look at some of the aspects that might affect the success of online content marketing in Bangladesh. The data for this study was acquired using online questionnaires and includes 103 respondents from diverse demographics. The data was analyzed using descriptive statistics, ANOVA analysis, and a regression model in this associative, inferential, and predictive study. The findings revealed that the attitude of Bangladeshi consumers towards online content marketing was overall positive and accepting. The overall findings also revealed that Bangladeshi consumers hold a more favorable attitude towards online content marketing and the independent variables – “producing quality content,†“understanding obscure demands,†and “customers’ attitude towards CM†are significant (p-value

Keywords: online content; effective content; online content marketing; quality content. (search for similar items in EconPapers)
Date: 2022
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