Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on Chirirbandar Thana, Dinajpur District, Bangladesh

Mst. Farjana Rahman

International Journal of Science and Business, 2017, vol. 1, issue 1, 16-32

Abstract: This paper analyzed the usages of mobile phone in rural agricultural marketing function. Now a day’s farmers are more conscious about the usages of mobile phone in agricultural activities. This means mobile phone usages consider as an important and integrate part of agricultural marketing function by the rural farmers and marketers. Both primary and secondary data were used in this study. Primary data was collected by using survey questionnaire and the sample size was 80 and collected from Chirirbandar thana of Dinajpur district of Bangladesh and data were analyzed by statistical tools. This paper finally showed that the usages of the cell phone in rural Bangladesh is increasing day by day in the field of agricultural marketing.

Keywords: Mobile phone; Rural; Agriculture; Marketing and Function (search for similar items in EconPapers)
Date: 2017
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