Globalizing Hainan Tourism Products: Lessons from Canadian Tourism Operations Management

Peng Sun and Xiaode Zuo
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Peng Sun: School of Management, Jinan University (JNU), Guangzhou, China.
Xiaode Zuo: School of Management, Jinan University (JNU), Guangzhou, China.

International Journal of Science and Business, 2023, vol. 25, issue 1, 1-11

Abstract: This article examines the experience of Canada's tourism product operation and management, which has been highly successful in ensuring dynamic development and innovation while maintaining traditional tourism practices. The Canadian model emphasizes quality assurance, organizational support, marketing, and data analysis, providing valuable insights for the internationalization of Hainan's tourism products. The study suggests that Hainan should focus on improving the overall coordination of its tourism operations, enhancing scientific quality management, utilizing tourism data effectively, and prioritizing efficient marketing. The development of inbound tourism should be used as an entry point to drive Hainan's international tourism industry and promote the establishment of an international tourism consumption center. The article highlights the current limitations in Hainan's internationalization of the tourism industry and identifies the need for a new operational management model that is innovative and effective.

Keywords: Canada; China; Hainan; internationalization; marketing; operation management; product operation; tourism. (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (10)

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